The Way We Do the Things We Do
Many years ago a writer for The Daily Show explained that the program's one-liners aren't meant to make rhetorical points. They're meant to make jokes. At every step, the goal was to find "the fastest path to the funniest joke."
That approach informed what eventually became The Carbon Age and Roston's subsequent work. The carbon atom, it turns out, is the simplest guide to the most comprehensive picture about our world—land, sea, life, and human industry. That makes climate change—far from the cartoon that it's too often depicted as in the public sphere—the most efficient way to knit together two dozen social and natural scientific disciplines into one story.
It's a story that will be with us as far out as anyone can see.